What is a trend-following strategy?
Trading basics
A trend-following strategy aims to identify and ride an established market trend — buying in an uptrend or selling in a downtrend — rather than predicting reversals.
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Traders use tools like moving averages and trendlines to confirm a trend’s direction before entering, and typically exit once the trend shows clear signs of reversing. It’s considered relatively lower-stress since it follows price rather than trying to predict tops and bottoms.
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